About the Program

For over nine years, Dental Revenue (an Ads Next company) has enjoyed an excellent partnership with The Dawson Academy. Over that time, Dental Revenue has worked with many Dawson dentists, achieving tremendous success. The purpose of this program is to expand upon this highly productive partnership while ensuring that more Dawson Dentists have the key marketing tools that they need to promote Complete Dentistry.

The Performance Program

The Performance Program is a marketing platform that has been developed for over nine years and is one of the most genuinely unique marketing systems in the dental industry. It was invented specifically for practices seeking to separate from insurance and corporate-based dentistry and has proven to go beyond the basics of traditional internet marketing to help dentists to promote their practices, even in the most competitive markets.

By nature, the Performance Program is Internet-focused, and if functioning as expected, it can help dentists stand out and connect them with quality patients. By integrating with the practice’s Patient Management Software (PMS), the program can also track website generated revenue and measure the success of the program down to the individual services.

Easy Implementation

Every effort has been made to make the implementation process as seamless as possible. To get started, just ask to be contacted and an account manager that is familiar with The Dawson Academy will take you through the program options and help you decide which selection is right for you. Once you have signed up, the implementation process of the website is about 60 days and your Dental Revenue team will work you through the process with as little impact to your overall schedule as possible. After about 60 days the site will be taken live and the marketing program will begin.

Dental Revenue
Option 1: Dawson Branded Website

Dentists that are new to marketing but would like a website that best represents the dentistry performed by Dawson Dentists are a great fit for the Website and Hosting Program.

Pricing:

  • One-Time Investment: $4,500
  • Monthly Investment: $175

Includes:

  • Website Design Style
  • Resource Implementation (Photos, Video, Smile Gallery Photos)
    • Up to 20 Before and Afters
  • Content Development
    • Up to 30 Pages of Unique Content
  • SEO Set-Up
  • Domain Transfer
  • Ongoing Wordpress updates
  • Custom CMS (Content Management Software)
  • One Hour of Maintenance per month

Goals:

  • Gives dentists a high-quality website that represents the practice vision. Differentiates them from corporate and insurance-based practices and promotes the skills learned at the Dawson Academy.
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Option 2: Introductory Marketing Program

The Introductory Marketing Program is perfect for dentists that may be new to marketing but know they need to start promoting the dentistry they have learned at the Dawson Academy. The Introductory Program will not only give the practice a great website, but it will also help it connect with patients that value dentistry.

Pricing

  • One-Time Investment: $5,000
  • Monthly Investment: $1,749

Includes:

  • Website Design Style
  • Resource Implementation (Photos, Video, Smile Gallery Photos)
    • Up to 20 Before and Afters
  • Content Development
    • Up to 30 Pages of Unique Content
  • SEO Set-Up
  • Domain Transfer
  • Ongoing Wordpress updates
  • Custom CMS (Content Management Software)
  • One Hour of Maintenance per month
  • Marketing Program SEO, Google Adwords, Blogs, Call Analysis, Tracking and Patient Management Software Integration.
    • For a full breakdown of included services click here

Goals

  • Improves website and implements a base marketing approach that suits Dawson Dentists and connects with patients that value of quality dentistry.
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Option 3: Full Marketing Program

The full marketing program starts with an extensive diagnosis of the practice's market position as well as the analysis of the competition that he/she is facing. We will take into account new patient and revenue goals and look at the historic marketing performance. From there we will formulate a customized treatment plan that will be designed to help the practice properly compete in the market and achieve its goals. Most of our dentists generate at least a ten times annual return using a program like this.

Pricing

  • One-Time Investment: Custom Pricing
  • Monthly Investment: Custom Pricing

Includes:

  • Website Based on Practice’s Goals and Needs
  • Base Marketing Program (Detailed Below) SEO, Google Adwords, Blogs, Call Analysis, Tracking and Patient Management Software Integration
  • Enhancement Services Based on Practice’s Goals and Needs
  • Yearly Hosting

Goals

  • Provides a program that markets a practice at a level that is appropriate for the dentist’s goals and the level of competition in the market.
Get Started Today

Results that Matter

Identifying and achieving your practice goals through online marketing takes teamwork.

Dental Revenue helps clients focus their online marketing efforts to attract patients who will benefit from the Dawson approach to dental care. Our team is uniquely positioned to help you create a brand for your practice, educate potential and current patients on the benefits of Complete Dentistry and to provide a comprehensive solution for your marketing needs.

We can help you to develop a dental website and marketing strategy that will leverage your Dawson education to produce results that matter- results that build your business.

Meet the Team

The Congruency Program

The Congruency Program is designed to make Dental Revenue’s websites and marketing programs available to all Dawson Dentists. The concept was originally conceived after a meeting with Dr. John Cranham, in which we were reviewing his marketing successes. He pointed out that many Dawson Dentists would like more new patients that value the highest quality of care. These dentists have the knowledge to provide that level of care, but often don't know how to attract the patients. They have the knowledge, but very little changes in their practice, particularly with their marketing.

The Congruency Program creates a solution to this challenge by giving these dentists (at varying program levels) the opportunity to market like many of their instructors. They will have the chance to work with our experienced marketing team to help them to improve their overall messaging and generate some more significant cases.

Why Dawson Leadership Chose Us

The Dawson Academy has partnered with Dental Revenue in an effort to help to help Dawson-trained Dentists develop a marketing program that showcases their unique skills and education. The Dental Revenue team has been working with Dawson Dentists for over 10 years and has developed unique online marketing programs for dentists.

Build a better dental practice through online marketing that produces results that matter.

Dr. Cranham Chesapeake, VA

See Case Study

Dr. Scott Finlay Annapolis, MD

See Case Study

Dr. Leonard Hess Charlotte, NC

See Case Study

Ready to Take the Next Step?

Every Dawson Dentist is eligible for this program regardless of the status of their Dawson training. If you would like to find out more information about the website and marketing options available please click the button to the right and an account manager experienced with working with Dawson Dentists will contact you.